• ae_logo

  http://www.mandybeerley.com/wp-content/uploads/2010/04/ae_logo3.jpg

• AE_label

  http://www.mandybeerley.com/wp-content/uploads/2010/04/AE_label3.jpg

• ae_jely

  http://www.mandybeerley.com/wp-content/uploads/2010/04/ae_jely3.jpg

• ae_logo

  http://www.mandybeerley.com/wp-content/uploads/2010/04/ae_logo2.jpg

• AE_label

  http://www.mandybeerley.com/wp-content/uploads/2010/04/AE_label2.jpg

• ae_jely

  http://www.mandybeerley.com/wp-content/uploads/2010/04/ae_jely2.jpg

Food package design project geared toward children. The branding strategy was to rename the classic jelly bean as “Alien Eggs” and present the familiar candy as a new product. Fun illustrations and bright colors give the candies shelf presence and the unique choice packaging challenges the traditional Easter view of jelly beans.